- Available for 2026
Master the click.
Learn paid media from people who run it every day
A hands-on, in-person certification in paid search, paid social, and analytics, taught by working practitioners.
Learn high-demand skills so you can grow your career exponentially.
Powered by adHamster, a Google Premier Partner
- What You'll Learn
Four skills. Taught end to end, one at a time.
Most courses run every topic in parallel and leave you juggling. We teach one skill fully before moving to the next, so each one sticks.
Paid Search & Google Ads
Build, bid, and optimise Google Ads campaigns that spend efficiently and convert. From account structure to Quality Score.
Paid Social & Meta Ads
Plan and run Meta campaigns that perform: audiences, creative, objectives, and the metrics that actually matter.
Conversion Tracking
Set up tracking that ties every click to a result, using Google Tag Manager the way agencies actually do.
Analytics & Reporting
Turn GA4 and Looker Studio into a clear picture of what's working, and report it in a way clients understand.
- Why adCraft
A clear path into a real paid-media career.
We built adCraft to make you employable, not just certified. You learn the way an agency works, then prove it on a live campaign.
Built On Real Work
Build, bid, and optimise Google Ads campaigns that spend efficiently and convert. From account structure to Quality Score.
Practitioner-Led
Every class is taught by someone who manages real budgets, not a full-time instructor reciting slides.
Stand Out. Get Hired
Master the skills employers actually hire for. Build a portfolio with real projects, gain hands-on experience, and stand out with the confidence employers notice.
- Course Curriculum
The adCraft Paid-Media Blueprint
A clear, step-by-step roadmap to master digital marketing from scratch.
Essentials of Digital Marketing - Basic Track
- Beginner Friendly
- 30 Hours
- Expert Led
- In-Person Classes
- Access to our upcoming 8 - week cohort
- All future updates and bonus content included
- Live workshops 3x per week
- 1 on 1 Mentorship
Foundation
Fundamentals of Digital Marketing
Fundamentals of Digital Marketing
- 1. The Digital Marketing Landscape
- 2. The Paid Landscape: Search & Social
- 3. Tracking & Analytics Fundamentals
Module 01
Paid Search & Google Ads
Paid Search & Google Ads
- 1. Introduction to Google Ads
- 2. Account Structure
- 3. Keywords and Targeting
- 4. Building the Campaign
- 5. Bidding, Metrics, and Capstone
Module 02
Paid Social & Meta Ads
Paid Social & Meta Ads
- 1. The Meta Ecosystem
- 2. Account Structure
- 3. Audiences
- 4. Creative and Copy
- 5. Budget, Pixel, and Capstone
Module 03
Conversion Tracking
Conversion Tracking
- 1. Why Tracking Matters and GA4 Foundations
- 2. GTM Fundamentals and GA4 Setup
- 3. Events, Conversions, and Page Tracking
- 4. Platform Conversion Tracking
- 5. QA, Debugging, and Capstone
Module 04
Analytics & Reporting
Analytics & Reporting
- 1. What Good Reporting Measures
- 2. Reading a Paid Media Report
- 3. Post-Click Analysis for Paid Media
- 4. Building a Dashboard That Tells a Story
- 5. From Data to Decisions, and Capstone
- Features
Everything You Need to Succeed
This course gives you a clear roadmap to learn digital marketing from scratch. Instead of random tutorials, you’ll follow a structured learning path that helps you build real skills and real results.
Taught By Industry Leaders
Learn anytime with unlimited access to all lessons.
Practical Projects
Real tasks that help you apply what you learn.
- Instructors
Meet Your Instructors
Learn from an industry expert with real-world experience in digital marketing, AI tools, and online growth strategies.
Our Team Experts
Digital marketers with 10+ years of experience
Bio
Behind adCraft is a team of specialists, not just a single instructor. Each expert brings hands-on experience in Google Ads, Meta Ads, Conversion Tracking, Reporting & Analytics, and AI-powered marketing, giving you access to a broader range of skills, perspectives, and real-world expertise. It's collaborative, practical learning designed to prepare you for today's digital marketing landscape.
- FAQ
Frequently Asked Questions
adCraft Training is a practitioner-led digital marketing institute in Lahore. The digital marketing course we offer covers Google Ads, Meta Ads, Conversion Tracking & Tag Management, and Analytics & Reporting, through real campaigns and real budgets. You finish with a portfolio you can show and a certificate of completion.
adCraft is based in Gulberg III, Lahore. Find us at 1st Floor, Emporium 2, PAF Falcon Complex, Gulberg III, Lahore. If you’ve searched for a digital marketing course near me or a digital marketing institute near me in Lahore, we’re built for you.
adCraft is for three kinds of learners. Working professionals upskilling in digital marketing. Career switchers breaking into paid media. Fresh graduates who want job-ready skills before they hit the market. No prior ads experience is needed for the Basic Track. You just have to be ready to do the work.
The Basic Track: Essentials of Digital Marketing, opens with 3 Fundamentals classes, then covers four skills end-to-end. Google Ads (Paid Search). Meta Ads (Paid Social). Conversion Tracking & Tag Management. Analytics & Reporting.
The Advanced Track: Advanced Practice of Digital Marketing adds Business & Client Management. You learn one skill fully before moving to the next, with hands-on assignments throughout. It’s digital marketing training in Lahore built around what hiring managers actually ask about.
By the capstone, you’ve run the full loop hiring managers look for. You planned and launched a real campaign. You set up the tracking. You read the reports that campaign generated. You optimised it based on what the numbers told you. That’s the exact sequence a paid-media professional is expected to own. It also means you finish with proof, not just a certificate: campaign work, tracking setup, and reporting you can upload straight into your portfolio.
Yes. The Meta Ads module runs like a focused social media marketing course in Lahore inside the wider program. You learn to plan, launch, and read a paid social campaign end-to-end, the way a media buyer does. It covers Facebook and Instagram ads on real budgets.
Yes. Every class runs in-person and live online at the same time. That makes adCraft one of the few hybrid online digital marketing courses in Lahore where remote learners get the same live sessions, not recordings. Join from the classroom or from home.
Basic covers Fundamentals plus 4 skills: Google Ads, Meta Ads, Conversion Tracking & Tag Management, Analytics & Reporting. It runs 23 classes plus a live capstone over about 8 weeks.
Advanced adds Business & Client Management: 25 classes plus a capstone over about 9 weeks. Basic is the foundation.
Advanced goes deeper into running client work.
Three classes a week, 1.5 hours each in the Basic Track and 2 hours each in the Advanced Track. The Basic Track spans about 8 weeks. The Advanced Track spans about 9 weeks. Both close with a live capstone project. One batch graduates per quarter.
Timings alternate by batch: one batch runs in the evening, the next in the morning. Every class is hybrid, in-person and live online. Batches are capped at 10 students, so the attention stays direct. Your batch’s slot is confirmed before it starts.
The digital marketing course fees stay accessible. Basic Track: PKR 20,000. Advanced Track: PKR 30,000. The full fee covers every class plus the capstone. As a digital marketing course Lahore professionals respect, the pricing is flat, with no hidden add-ons. The orientation sessions are free.
Every class is taught by working paid-media practitioners from adHamster, a Google Premier Partner agency. They manage real ad budgets and client accounts every day. You get their current playbook, not theory trending on YouTube.
adCraft is powered by adHamster, an established performance-marketing agency and Google Premier Partner. That’s why your trainers are practitioners from a Google Premier Partner agency. adCraft is a fully independent entity.
Yes. You receive a certificate after you complete all classes and present your live capstone. It’s proof you can run real campaigns, not just proof you attended. The capstone is built on a real brief, so your work is portfolio-ready.
No prior experience is needed for the Basic Track. The Advanced Track is best after you finish Basic, or if you already have some hands-on ad experience.
Enrollment for every batch opens at the start of the quarter. Complete the application form. Once approved, you’ll submit the fee and proof of payment. After Finance verifies it, your seat is confirmed for the upcoming batch.
Yes. We run a free orientation before each batch. You meet the trainers, see the course outlines, and understand the practical outcomes. Attendance is by sign-up only. Share your full name and email to reserve a place.
Most courses teach theory from a syllabus. adCraft teaches the craft behind the click from people who spend the budget daily. Real campaigns. Real budgets. One skill at a time, taught end-to-end. Small batches of 10, capped for direct attention. It’s a digital marketing course for people who want to prove they can run paid media, not just say they studied it.
Ready to start learning?
- Available for 2026
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